Our Story

Welcome to Melbourne Couture, where you can be true to yourself.

We’re Elayna and Harper, best friends and fashion lovers, and we founded our women’s fashion store in the heart of Melbourne with one goal: to create a place where women can feel empowered to express their true selves through style.

Inspired by our own diverse wardrobes, we’ve curated collections that embrace individuality and fit perfectly into the modern woman’s life.

Our mission, "Be True to Yourself," drives everything we do. We’re dedicated to helping women express their authenticity, confidence, and style every day. For us, fashion is more than just clothing—it’s about celebrating who you are.

Be True to Yourself.

E & H