Privacy Policy

Privacy Policy

This Privacy Policy describes how melbournecouture.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by email at hello@melbournecouture.com or by mail using the details provided below:

367 Collins Street, Melbourne, VIC 3000

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information.” See the list below for more details about what Personal Information we collect and why.

Device Information

• Purpose of collection: To load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
• Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
• Disclosure for a business purpose: Shared with our processor Shopify and other vendors as necessary.
• Personal Information collected: Version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

Order Information

Purpose of collection: To provide products or services to you, fulfill our contract, process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and, when in line with the preferences you’ve shared, provide you with information or advertising about our products or services.

• Source of collection: Collected from you.
• Disclosure for a business purpose: Shared with our processor Shopify, and with sales channels, payment gateways, shipping, and fulfillment apps as needed.
• Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers and other payment types), email address, and phone number.

Customer Support Information

• Purpose of collection: To provide customer support.
• Source of collection: Collected from you.
• Disclosure for a business purpose: Shared with any vendors used to provide customer support.
• Personal Information collected: Any relevant information necessary to assist with customer support inquiries.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy
• We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
- We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: [https://www.google.com/intl/en/policies/privacy

You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout

Using Personal Information

We use your Personal Information to provide our services to you, which includes offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you updated on new products, services, and offers.

Lawful Basis (for residents of the European Economic Area)

If you are a resident of the EEA, we process your personal information under the following lawful bases:

• Your consent;
• The performance of the contract between you and the Site;
• Compliance with our legal obligations;
• To protect your vital interests;
• To perform a task carried out in the public interest;
• For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic Decision-Making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you. Services that include elements of automated decision-making include:

• Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.
• Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.

Cookies

A cookie is a small amount of information that is downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences. Cookies also provide information on how people use the website, such as whether it is their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services:

• Cookies necessary for the functioning of the store
• Reporting and analytics cookies

You can control and manage cookies in various ways. Please note that removing or blocking cookies may negatively impact your user experience.

Do Not Track

Please note that we do not alter our data collection and usage practices when we detect a "Do Not Track" signal from your browser, due to inconsistent industry understanding of how to respond to these signals.

Changes

We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons.